Imperial measures

In a change of gear, Playbook speaks with Hugh Brady about science, visas and politics

As any comms department will attest, the importance given to a new strategy within an institution is seldom mirrored outside it.

For Imperial College London, the unveiling of a new logo—shortening its title to just Imperial—threatened to overshadow its strategy launch in March. Objections ranged from concerns over connotations with the British empire to snarky judgments about graphic design.