Know your audience

Why you might be writing funding bids with the wrong readers in mind

When you’re writing a research grant application, who are you writing for? And who should you be writing for? Considering these questions matters because tailoring your bid to suit the needs of its key audience (peer reviewers and panel members) will raise its chances of getting funded. But before you focus on who you are writing for, you might have to admit that a mixture of education and wishful thinking has led you to write for the wrong people.

You are not writing for teacher