Hone your message and be savvy, says R&D advocacy report

Science advocacy group Case releases recommendations to help make R&D “relevant” to the public

An advocacy group has released a report on the lessons learned from previous science campaigns, with recommendations for future efforts.

As part of a wider project to make R&D feel more “relevant” to the public, the Campaign for Science and Engineering released a report on 31 January looking at six past campaigns to identify best practice.