DfE targets ‘misleading’ university claims in marketing

Institutions told to include data on dropout rates and graduate job progression in their advertising

Universities are being told to stop using marketing materials that attract students to what England’s higher education minister has termed “dead-end courses”.

Adverts for courses should include comparable data on drop-out rates and the proportion of graduates who go on to graduate-level jobs or further study to avoid making “misleading claims”, the Department for Education said in guidance published on 1 July.