Overstretched comms teams struggle to help researchers engage with the media, says Claire Bithell
During the pandemic, countless researchers gave up their time to engage with the media, helping to keep the public and policymakers informed. The accurate and evidence-based science communicated by these experts saved lives and helped tackle the pandemic.
Having scientists in the media is also critical to retaining public support for science, particularly when an area is under threat or controversial. It would be hard to foster support from the public and policymakers on issues such as animal research, embryo research and genetic modification without scientists’ voices in the media.